Users can search for specific songs within the library to jump on trends fast and have their videos sorted under the sound’s tag. Use trending songs: Like TikTok, music is a big part of Reels.Keep it inspiring and entertaining: When creating a Reel, consider whether the video makes people want to laugh, grabs their attention, or inspires them to replicate your content to help it trend.Post daily: Since IG stories only last 24hrs, it’s important to post 1-2 times daily to keep your stories active.Allow stories to be shareable: Allowing your stories to be shareable gives your followers a chance to share your content to their own audiences, exposing you to more viewers.Add location and hashtags: By adding hashtags and/or locations to your stories, you add an extra level of discovery to your content so it can be seen in a specific geographic area or hashtag.IG Stories are an extra tool to casually share parts of your life that your followers wouldn’t normally see.
This is a good space to show your behind-the-scenes process, previews of what you’re working on, and any cool updates or personal stories you want to share.
Be casual & relatable: When people watch your IG Stories, they’re looking for a peak into your everyday life. Post when your followers are most active: In your analytics, you can see when your followers are the most active week after week and this can be a good way to determine when to post. Think of your posts as a journal that’s available for the world to see, but also a way for your followers to connect with you on a human level. Write strong captions: When it comes to getting higher engagement, writing captions that share a story, encourage interaction, and share news that your followers would appreciate is key. As your online audience grows, it’s important to interact with your followers, celebrate your biggest milestones with them and make sure that you let them feel like they’re on the journey with you. Build relationships with your audience: People follow you to get an inside look into you and your life. Instagram Key Best Practices Instagram Grid Posts From the perfect travel post without any tourists in the background to showing off everyday little luxuries, Instagram is the go-to social media app for capturing and showcasing the highlights of your life in all its glamor through (filtered) pictures, videos, and stories. Over the past decade, Instagram has become a visual wonderland of flawless photos. As a follow-up to that series, we’ve created these Social Media 101 guides for each platform to help you grow your brand and expand online. #PATREON WATERMARK MAKER SERIES#
The #KnowYourGrowth: Summer of Social Media workshop was a 4-workshop series that provided a deep dive into today’s biggest social media platforms: Instagram, YouTube, Twitter, and TikTok.
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